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Yorkshire Dales Frequently Asked Questions
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Funnel Diagram - see how the internet can work for your business

Area: Lets Stay
Region: Yorkshire Dales
County: North Yorkshire
eMail: sam@uk-stay.com


Full Description:
To review why effective internet advertising in today’s world is essential for the well being of your tourism related business Click on a FAQ from the list below: If you have any other questions, please feel free to contact us – we are always pleased to advise and help.

1. Why do I need internet advertising?
2. Who Uses the Internet?
3.Will Growth in Internet Use Continue?
4.Will My Business Suffer By not being On-line?
5. Should I have My Own Web-Site?
6. How Can I get My Own Web-Site?
7. Do I Need Email?
8. Why Not Just Have my Own Web-Site?
9. What is Search Engine Optimisation(SEO)?
10. What is an Example of effective SEO?
11. Is Lets Stay Optimised by SEO?
12. How Does It All Help My Business?
13. Will Listing On Lets Stay Guarantee Business?
14. How Do I Know my Internet Advertising is Working?

1. Why do I need internet advertising? - The world has become a global market due to improved transport, communications and the internet. In today’s world a very computer literate and ever expanding population group rely exclusively on researching their next holiday on the internet. Basically if you are not on you won’t be seen by this group and miss out on their custom.

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2. Who Uses the Internet? – Up to a few years ago computing and the internet was associated with the younger end of the population. That has now totally changed and as the natural growth of the internet, increased accessibility to cheap computers and the increasing availability of fast data transfer via broadband means that significant use of the internet is made by all groups of society. In fact the more mature on-line surfers known as ‘The Silver Surfers’ are exactly the target audience you need for your business.

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3. Will Growth in Internet Use Continue ? - Absolutely! Global Internet use is predicted to grow exponentially for the foreseeable future. This is partly due to the availability of cheap computers and broadband, but also due to the natural aging process of the population. The younger end of the demographic population profile now uses the internet as their first port of call for anything they need. As time progresses this group will move through the age profile taking their ever increasing computer literacy with them and ensuring their children are equally ‘on-line’. The booming economies in china, the Middle East and Asia are also fuelling this growth.

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4. Will My Business Suffer By not being On-line? - Yes. Any business that depends on getting its product in front of a non-local audience, ie an audience not in the immediate vicinity of its location, needs to use the best available but cost effective means of marketing. For small to medium tourism related businesses that is undoubtedly the internet. The internet can for a very small cost(pence per day) get your business on-line and in front of a world wide audience 24 hours a day 7 days a week ! without fail. No other marketing media comes anywhere near to this.

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5. Should I have My Own Web-Site? - Yes, absolutely. Having your own web-site is the modern day equivalent to publishing your own glossy hard copy brochure. You can tailor your web-site to suit your own business including bespoke content and ensuring your key features are emphasised(eg pricing). In fact it cuts down on the need for paper brochures etc as a large and increasing percentage of the population now prefer to review the information on-line instantly.

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6. How Can I get My Own Web-Site - Click here to read about our low cost Website Design and Support Service which is available to your business, or contact Sam on 01609 882864 or email from HERE . You just cannot afford not to be on-line in the 21st century.

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7. Do I Need Email - Again an emphatic yes. In the world of the internet on-line surfers expect instant communications and answers. Generally they will not tolerate traditional means such as the postal service or ‘snail mail’ as it is dubbed. But you not only need email but you must check it regularly and respond promptly!. If not your customers will be lost to those who do.

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8. Why Not Just Have my Own Web-Site ? - Having your own web-site is a good thing and is to be encouraged. However owning a web-site and it being effective on the internet are two completely different aspects. For a web-site to be effective on the internet then significant investment in Search Engine Optimisation (SEO) is required.

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9. What is Search Engine Optimisation (SEO) - For a web-site to be effective on the internet it has to be ‘found’ in the major search engines(Google. Yahoo and MSN) for relevant keyword searches. SEO is a laborious, expensive, on-going and time consuming process of ensuring web-site ranks highly in search engines for relevant searches. Without effective SEO owning a web-site is the equivalent of publishing a glossy brochure, throwing it a room with thousands of your competitor’s brochures and closing the door.

Indeed just by having a link from our site to your website will increase your own Google PageRank(tm) and hence your search engine position. This is because search engines like Google and MSN pay particular attention to sites listed on our website and see any link to your site from us as an indication of your sites importance. The overall effect is that your site appears higher in search engine results thus consumers find your website before your competitors.

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10. What is an Example of effective SEO? - Well take an example of the Owner of The Blue Bell in North Yorkshire who has a very nice web-site www.Blue-Bell.co.uk . Two Canadians in Ontario want to come on holiday to North Yorkshire. They are sitting at their computer and want to find suitable accommodation. They know nothing about England/North Yorkshire and certainly have never heard of the Blue Bell. So they type into their internet search engine “accommodation North Yorkshire”. Up will pop pages full of results, but on the all important front page will be web-sites such as www.yorkshiredales-stay.co.uk that have been effectively SEO’d to ensure that they appear for North Yorkshire related searches. However www.bluebell.co.uk will probably be on page 10,000 and hence never seen by the potential customers who do not look beyond page 2/3.

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11. Is Lets Stay Optimised by SEO? -Yes, all the time and that is the whole point. Each lets Stay web-site is specifically targeted at a particular geographic region of the UK, with a web address that contains the name of that region, a must for effective SEO, eg www.yorkshiredales-stay.co.uk. The content of the site is then exclusively and exhaustively geared to the region, and on-going SEO effort ensures that internet surfers looking for accommodation, eating out and tourism information about the Yorkshire Dales will find the www.yorkshiredales-stay.co.uk web-site and subsequently businesses listed on it.

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12. How Does It All Help My Business? - most small to medium size businesses just do not have the time and money to carry out effective SEO on the internet. By listing on Lets Stay it means you are pooling your resource with dozens of other similar businesses and we do the SEO for you. Thus you are targeting your time and effort at a particular group of potential clients who are specifically looking to holiday in England and more specifically in your region, and hence conversion rate to actual bookings will be greater.

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13.Will Listing On Lets Stay Guarantee Business? - No we cannot guarantee business, but we will guarantee it will get you top quality business enquiries. It is then up to you to convert them into real bookings. However if you think we can help at any time just ask

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14. How Do I Know my Internet Advertising is Working? Basically you need to monitor it in two different ways:

Firstly you need to get feedback from all clients, and prospective clients where they came across your business first. ie where did they see your business in the first instance, and keep a record of this throughout the year.

Secondly, and most importantly, if you have your own website you need a statistics monitoring system that provides you with ‘real-time’ information on visitors to your website. ie number of visitors, where they clicked through from, location, etc, etc. These are very cheap to set up and provide the essential information you need to know to see if either your own website, and/or your other internet advertising is working. A very good facility is available at free at www.statcounter.com. Give us a call if you would like us to advise you further.

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• We do all the work for you! Simply call or fax Sam on 01609 882864 or email from HERE and we'll get your business online within 24 hours.

• Advertising on our established website is normally very successful; click HERE to read what our customers say about us.

• For further detailed information why you should advertise on our dedicated Yorkshire Dales Web Site click Additional Information

• Click here to view cost effective and stunning 360 degree Virtual Tours that are available to make your business stand out from the crowd.

• Click here to read about our low cost Website Design and Support Service which is available to your business. You just cannot afford not to be on-line in the 21st century.



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Please mention Let's Stay Yorkshire Dales when contacting the business owner